Comparison
Looking for a Profound alternative for a small business?
Prices checked . Prices are in US dollars as each vendor lists them and can change, so check the linked page before you buy.
Profound is one of the best-known tools for tracking how a brand appears in AI answers. Around 21 September 2026 it removed its US$99 and US$399 a month self-serve plans, leaving a free trial and quote-only Enterprise pricing. If you run a small business, that probably puts it out of reach.
Below are the options we found with public prices, and what you get on each entry plan. We make MentionTide, so we’ve kept our own row to what we actually offer today.
| Tool | Entry price | Entry plan includes | Extra charges and limits | Source |
|---|---|---|---|---|
| Profound | No self-serve paid plan. Free 7-day trial, then Enterprise (quote only). | Trial: 50 prompts a day on ChatGPT, Gemini and Google AI Overviews. | Its US$99 and US$399 a month brand plans were removed around 21 September 2026. | |
| Peec AI | Starter US$95 a month. | 50 prompts, 3 chosen AI models, 1 country, 1 project. | Extra models US$30–140 a month each. Perplexity is on Enterprise only. | |
| Otterly.AI | Lite about US$25–29 a month. | 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot. Unlimited brands and countries since October 2026. | Gemini, Google AI Mode and Claude cost extra. | |
| Semrush AI Visibility Toolkit | US$99 a month. | 1 brand and 25 tracked prompts on ChatGPT and Google AI Mode. | US$99 a month per extra brand; US$60 per 50 extra prompts. | |
| MentionTide | Free sample audit, prepared by hand. | Customer questions relevant to your market, checked in AI search, with the brands and sources named in the answers. | Our tracking platform is not on sale yet. Founding customers can join a free waitlist. |
What to check before you choose
- Which AI engines are included. Several tools charge extra for some engines, so the entry price may not cover the ones your customers use.
- How many questions are tracked. Entry plans range from 15 to 50 prompts. A local business usually needs questions like “best [service] in [suburb]”, not just its own name.
- Per-brand and per-country fees. Agencies and multi-location businesses can pay much more than the headline price.
- Whether you see the actual answers. AI answers change between runs, so a single score is less useful than the answer text itself.
Not sure you need a tool yet?
Start with a free, manually prepared sample audit. We check questions your customers ask, show which competitors appear and which sources AI search relies on, and send you the results by email.
Profound, Peec AI, Otterly.AI and Semrush are trademarks of their respective owners. MentionTide is not affiliated with them. Spotted something out of date? Email boss@aiproject.biz and we’ll correct it.